IR. AHMAD MISRON YUSOF MSc, PEng is a qualified electrical engineer with more than 40 years’ experience in power utility operations, cable manufacturing and management consulting work. Born in Muar, Johor, he completed secondary education at Sekolah Tuanku Abdul Rahman (STAR), Ipoh. After graduating in Electrical Engineering from Brighton Polytechnic, UK, he returned to Malaysia in 1968 to begin his career in the National Electricity Board (NEB). For the next 20 years, he held various positions in NEB, including Distribution Engineer, Senior Education and Training Officer, Senior Management Analyst, Director of Training Institute, and Deputy Head of Distribution Division. After his retirement from the corporate sector in 1998, Misron founded his own management consulting company, Ambience Consulting, which specializes in executive coaching, strategic planning and performance management. Since 1995 he has been actively associated with Vistage Malaysia (formerly known as TEC), the world’s leading organization for CEOs, initially as a Malaysian Founder Member and since 1999 as an accredited Chair. In this latter capacity, he acts as personal consultant and adviser to dozens of CEOs from various sectors of commerce and industry. Misron also facilitates in-house training workshops and seminars on leadership, strategic planning, performance management, and work-life balance.